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Beauty Industry

Lip Balm Packaging Inspires a Sneaker Collection

Eos is partnering with Keds.

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By: Marie Redding

Senior Editor, Rodman Media

Eos is partnering with Keds, and its new sneaker collection was inspired by the colors of the lip balm’s sphere-shaped packaging, used for its Smooth Sphere Lip Balms. Plus, every pair of sneakers in the limited edition collection comes packaged with a matching eos Smooth Sphere Lip Balm in the box.

“The amount of love we got on Instagram for a combined Keds and eos post really kick started the collection,” said Chris Lindner, president, Keds. “This is just the type of fun and fashionable surprise we love to offer. We know our girl can’t live without eos™ lip balms, so we’re excited to give her a new way to experience two of her favorite brands.”

One of the sneakers features an “eos sphere-inspired geo print.” They also have glitter laces and striped soles. The colors in the collection are: a light purple, called eos Passion Fruit; light blue, which is eos Blueberry Acai; and a peachy pink, Double Up eos Pomegranate Raspberry.

“We are thrilled that eos Lip Balm Spheres have inspired fashion-favorite Keds. We’ve seen how much eos™ consumers love Keds and this is a great way for our brands to come together,” said Sherry Jhawar, vice president of marketing, eos.

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